Sutton’s film unit attracts a big-budget Carlsberg commercial

Beddington Park in Carshalton was recently used as the location to bring together two of the most famous Danish exports – former Manchester United goalkeeper Peter Schmeichel and Carlsberg – for a commercial soon to appear on national screens.

During the three-day shoot in June, spectators had the opportunity to watch the player considered to be the world’s best goalkeeper of 1992 and 1993 in action.  Children from the nearby after-school club were also able to watch throughout the filming.

Liberal Democrat Cllr Jayne McCoy, Chair of the Housing, Economy and Business Committee at Sutton Council, said the use of the borough as a film location was an excellent way to attract investment at a time when Sutton faced unprecedented budget cuts. She said it was a real coup to attract Carlsberg with Peter Schmeichel to Sutton and it created a buzz in the area.”

The production company made a donation to the local children’s centre to compensate for any disruption, which has been spent on children’s activities during the summer holidays.

Jenny Henry, the Grange Play Centre Manager, said: “It was fun for the children to watch all the cameras and Peter Schmeichel running around with a lovely dog. They could tell he was a special player.

“We don’t usually have a lot of money for special events during the summer, so the donation is greatly welcomed. We’re spending it on fun activities for our local children.”

She added that the disruption had been minimal, well managed, and, thanks to the donation, worthwhile.

The advertisement shoot was arranged by FilmFixer, which manages Sutton’s Film Office.

FilmFixer Director Karen Everett said:  “We were delighted to welcome a big-budget shoot such as this into Sutton – where Beddington Park proved to be the ideal location. It was a big production of 200 crew over three evenings, and there was a lot to manage.

“We’re really pleased the shoot went so well – demonstrating that Sutton has what it takes to host big productions, and also showing that good management ensures residents benefit from filming in their neighbourhoods.”

For FilmFixer, negotiating with the children’s centre was essential, along with Friends of Beddington Park. The Civil Aviation Authority had to grant a licence for the drones that filmed much of the advertisement.

Signage had to go up well ahead of time, letting residents know what was planned. Parking had to be managed tightly and plans had to be in place to protect the park from any damage.

To view the advertisement, follow this link 



FilmFixer ( of Southwark manages filming access across the breadth of London’s settings – from iconic landmarks to hidden gems. It negotiates and arranges all elements of filming, from parking, road and property access to resident outreach making sure residents benefit fully from the advantages of filming in their neighbourhoods.

Through its efficiencies, it is able to double revenues for client boroughs, while halving costs.

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