Sutton residents find cool way to learn about reducing food waste

Shoppers on Sutton High Street were recently presented with some chilling facts about food waste with the aid of a large inflatable freezer.

The aim of Love Food Hate Waste’s BIG Freeze event, held in association with Sutton Council, was to inform borough residents about how they can save money and reduce food waste.  Shoppers were shown how to make the most of their shopping by keeping leftovers and certain foods in home freezers for reuse. This is to reduce the waste by households of an average of £60 of food a month - around £700 a year.

A team of advisers shared handy money-saving tips with shoppers. Interactive quizzes and puzzles tested passers-by on their knowledge of those items which can and cannot be frozen. There was also an opportunity to enter a prize draw with a prize of a Nutribullet or an ice cream maker.

Cllr Jill Whitehead, Liberal Democrat Chair of Sutton Council’s Environment and Neighbourhood Committee, said:  “One of the ways we can all reduce food waste is by making sure we’re freezing leftovers rather than throwing them away.  As a householder I understand that it can be difficult to remember exactly what can be frozen safely, so we’re pleased to work together with organisations like Love Food Hate Waste to help us become a greener borough.

“Reducing food waste is not only good for our environment but it’s good for our wallets.” 

Cllr Whitehead continued:  “Love Food Hate Waste’s BIG Freeze event has recently toured the country appearing in 10 major UK cities. It was quite a coup for Sutton to be the first London borough to see it – now it’s up to all of us in the area to prevent good food going to waste and help build a better planet.”

As a Sustainable Food City, Sutton is committed to reducing food waste which means more money can be invested in vital services and the borough can achieve its One Planet Sutton aims.

The Sutton Love Food Hate Waste campaign is funded by the Department for Communities and Local Government (DCLG) after Sutton Council’s successful bid for funding.  

Cllr Whitehead said:  “Given the pressure on our funding it is essential that the council seeks funding from every possible source to ensure it continues its important work in making the borough more sustainable.”

One Planet Sutton is a vision for the borough to encourage residents to lead happy, healthy lives with a fair share of the Earth’s resources.  Sutton Council has made a commitment to become a One Planet Borough by 2025.  The council is working in partnership with a wide range of local voluntary and community groups to deliver this vision under the themes of cutting carbon emissions, cutting waste, valuing our natural environment, supporting healthy communities and supporting the local economy.  Sutton has been a Sustainable Food City since 2015. 

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